Michigan · General Contracting
Additions, renovations and whole-project general contracting leads in Michigan.
Michigan homeowners in Detroit and Grand Rapids call a general contractor when the project crosses trades: an addition, a structural change, a post-damage rebuild or a full renovation. Project values are large, timelines are long, and Michigan permitting and inspection expectations are part of the first conversation.
Inquiry volume is steadiest through the April through October window for anything involving the building envelope, while interior renovation planning continues through the deep winter months.
Leads capture project scope, whether plans or drawings exist, budget range, timeline, ownership and permit-triggering elements, so your first meeting is a scoping conversation rather than a screening call.
Metro Detroit and Grand Rapids are dominated by mid-century housing, so replacement demand is steady. Lakeshore and northern markets add seasonal and second-home work with wider service radiuses.
Across the exclusive-lead industry, general contracting leads typically run $80 to $190 per exclusive, real-time lead. At a 15% close rate on a $35,000 avg. project value, that works out to roughly 900 in lead cost per closed job. Your MI pricing depends on ZIP footprint, lead type and monthly volume, and is confirmed on a call.
These are prevailing market ranges, not a quote, and not a promise of results.
See full pricing tableCriteria are agreed before launch. Anything that misses them can be disputed within 72 hours under our published lead policy, and service stays month to month with 30 days written notice.
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