Michigan · Health Insurance
Individual, family and Medicare-adjacent health plan leads in Michigan.
Michigan consumers shop for health coverage after a job change, a plan cancellation, a move, or a premium increase they cannot absorb. Because the Michigan marketplace and carrier mix differ from neighboring states, plan availability and network questions come up on nearly every first call.
Volume peaks during open enrollment and Medicare's annual election period, with special enrollment demand from qualifying life events running all year.
Leads capture household size, age range, coverage type of interest, current coverage status, county of residence and documented consent for contact.
Metro Detroit and Grand Rapids are dominated by mid-century housing, so replacement demand is steady. Lakeshore and northern markets add seasonal and second-home work with wider service radiuses.
Across the exclusive-lead industry, health insurance leads typically run $45 to $135 per exclusive, real-time lead. At a 22% close rate on a $900 avg. first-year commission, that works out to roughly 409 in lead cost per closed job. Your MI pricing depends on ZIP footprint, lead type and monthly volume, and is confirmed on a call.
These are prevailing market ranges, not a quote, and not a promise of results.
See full pricing tableCriteria are agreed before launch. Anything that misses them can be disputed within 72 hours under our published lead policy, and service stays month to month with 30 days written notice.
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Pay-per-lead brings volume now. Local SEO and AI search optimization build visibility you own: MI service-area pages, structured data, Google Business Profile work and content written to be cited by AI assistants when someone asks for a health insurance company in Michigan. We do not guarantee rankings or placements.
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