Michigan · Real Estate
Buyer and seller leads for Michigan agents and teams.
Buyers and sellers in Detroit, Grand Rapids and Ann Arbor start online, and their first real question is about price and timing in their specific Michigan submarket. Inventory conditions, property taxes and local price movement all shape whether you are getting more listing or buyer intent in a given quarter.
Listing and buyer activity follows the Michigan market calendar, strongest from spring through early fall, with motivated relocation and life-event moves continuing through the deep winter months.
Leads capture buy or sell intent, target area, price range, timeline, current ownership, financing status and documented consent for contact.
Metro Detroit and Grand Rapids are dominated by mid-century housing, so replacement demand is steady. Lakeshore and northern markets add seasonal and second-home work with wider service radiuses.
Across the exclusive-lead industry, real estate leads typically run $65 to $175 per exclusive, real-time lead. At a 11% close rate on a $12,000 avg. commission per transaction, that works out to roughly 1091 in lead cost per closed job. Your MI pricing depends on ZIP footprint, lead type and monthly volume, and is confirmed on a call.
These are prevailing market ranges, not a quote, and not a promise of results.
See full pricing tableCriteria are agreed before launch. Anything that misses them can be disputed within 72 hours under our published lead policy, and service stays month to month with 30 days written notice.
Read the lead policySEO & AI search
Pay-per-lead brings volume now. Local SEO and AI search optimization build visibility you own: MI service-area pages, structured data, Google Business Profile work and content written to be cited by AI assistants when someone asks for a real estate company in Michigan. We do not guarantee rankings or placements.
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