Minnesota · HVAC
Furnace, heat pump and AC leads timed to Minnesota's heating-dominated climate.
Minnesota is a heating-first HVAC market. Design temperatures well below zero mean furnace failure is an emergency, and the growing cold-climate heat pump segment has created a second lane of retrofit demand alongside the short but intense summer cooling season.
The first hard cold snap of the fall and every extended January deep freeze produce replacement demand. Cooling leads cluster into the first heat wave of June and July.
Leads capture system type and age, whether the homeowner is in a no-heat emergency, home size, and whether they are open to a heat pump or dual fuel setup so your quote conversation starts in the right place.
Much of the Twin Cities housing stock predates 1980, so replacement and retrofit work outweighs new construction. Outside the metro, service radiuses are wide and drive time is a real cost, which is why we let you set the ZIP footprint rather than assuming a statewide territory.
Across the exclusive-lead industry, hvac leads typically run $60 to $130 per exclusive, real-time lead. At a 32% close rate on a $7,500 average job, that works out to roughly 297 in lead cost per closed job. Your MN pricing depends on ZIP footprint, lead type and monthly volume, and is confirmed on a call.
These are prevailing market ranges, not a quote, and not a promise of results.
See full pricing tableCriteria are agreed before launch. Anything that misses them can be disputed within 72 hours under our published lead policy, and service stays month to month with 30 days written notice.
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