Lead Policy
Transparency is the foundation of a pay-per-lead model. Here's exactly how we define a qualified lead — and what gets filtered out of your billing automatically.
Qualified
A real customer inquiry from someone within your agreed service area
Requesting help, an estimate, an appointment, or more information about your service
Direct phone calls, form submissions, quote requests, or appointment requests
Matches the job types and lead criteria defined during intake
Non-Qualified
Spam, bots, or aggregator traffic
Duplicate inquiries (same customer, same job)
Wrong numbers or invalid contact details
Inquiries from outside your agreed service area
Job-seeking or employment inquiries
Unrelated service requests not in scope
No. Leads are delivered exclusively to one business within an agreed market and service category — never resold or distributed to competing providers.
You're billed only for qualified lead opportunities that meet the criteria above — not for ad spend, impressions, clicks, or campaign management.
Non-qualified leads (spam, wrong numbers, out-of-area, job seekers, etc.) are credited and not billed.
Leads are routed in real time — typically directly to your phone or inbox — so you can respond while intent is highest.