What Counts as a Qualified Lead — and What You Never Pay For

No. Leads are delivered exclusively to one business within an agreed market and service category — never resold or distributed to competing providers.

You're billed only for qualified lead opportunities that meet the criteria above — not for ad spend, impressions, clicks, or campaign management.

Non-qualified leads (spam, wrong numbers, out-of-area, job seekers, etc.) are credited and not billed.

Leads are routed in real time — typically directly to your phone or inbox — so you can respond while intent is highest.

A duplicate is the same individual inquiring about the same job type within a rolling 30-day window. Only the first inquiry is billable. Subsequent duplicates are filtered out and not charged.

Your territory is defined during onboarding using cities, zip codes, counties, or a radius around your office. Leads outside the agreed boundary are not qualified and will not be billed.

Yes. Disputes must be submitted within 72 hours of delivery and include a brief reason. We review each dispute against the lead criteria and our delivery records. Approved disputes are credited to your account.

Both are qualified if the customer is real, within territory, and requesting the service you signed up for. The lead type only affects the follow-up approach — not whether it counts as billable.

A lead with a non-working phone number or invalid email address is considered non-qualified. Submit it for review and it will be credited without counting toward your billing.

We do not guarantee volume because lead flow depends on seasonality, market size, and category demand. We set realistic expectations up front and pace your budget to match available demand.

Yes — pay-per-lead bills for the qualified opportunity, not the closed job. A homeowner who requests an estimate is a valid lead even if they choose another contractor, delay the project, or go over budget. What you never pay for is a lead that failed our qualification criteria in the first place.

Unresponsive does not automatically mean unqualified. Many homeowners answer on the second or third attempt, or respond by text. We recommend at least three call attempts across different times of day plus one text and one email within the first 48 hours. If contact details were valid and the inquiry was genuine, the lead remains billable.

Each campaign is mapped to a single client per service category per territory. Our routing layer will not deliver a matching lead to a second buyer, and we do not operate a shared marketplace, bid auction, or resale channel. If you ever receive evidence that a lead was also sold elsewhere, submit it and the lead is credited immediately.

Exclusivity applies for the life of the lead — not for a limited number of hours. Once a lead is delivered to you, it is never re-delivered, recycled, or resold to another provider in your category.

Qualified leads accumulate against your agreed cost per lead. Invoices itemize every lead with a timestamp, source, contact details, and billable status so you can reconcile line by line. Credits from approved disputes are applied to the same or next billing cycle.

Yes. You can set a daily or monthly cap, pause during a backlog or staffing shortage, and resume when capacity returns. We ask for reasonable notice so campaign pacing can be adjusted without wasting demand.

Yes. Territories, zip codes, and job-type filters can be adjusted as your crew, licensing, or capacity changes. Updated criteria apply to leads delivered after the change takes effect.

Through search-intent channels: paid search, local search visibility, landing pages, and AI-assisted answer surfaces. We do not use purchased lists, cold-call databases, incentivized surveys, or co-registration traffic.

Every lead originates from a customer who submitted their own information or placed a call, with consent language captured at the point of inquiry. Consent records and timestamps are retained and can be produced on request. You remain responsible for your own outbound contact practices.

Typically name, phone number, email where provided, service requested, location or zip code, and any notes the customer added. Call leads include the recorded call time and duration.

Lead records are transmitted over encrypted connections, restricted to your account, and retained only as long as needed for billing, dispute review, and compliance recordkeeping. We do not sell or share your customer data with other buyers.

No long-term lock-in. The model only works if the leads produce jobs, so the agreement stays month-to-month with clear notice terms rather than a multi-year commitment.