Free Lead Replacement: Clearly Invalid Leads Replaced Free

Every lead generation company on earth claims high quality. Quality claims are cheap because they are unfalsifiable at the point of sale. What is falsifiable is the policy that applies when a specific lead turns out to be junk. A vendor with a written, specific, time-bound replacement policy has accepted a cost for their own mistakes. A vendor with only adjectives has not.

This is why we publish the definition of an invalid lead instead of leaving it to case-by-case negotiation. When the qualifying reasons are written down, you are not arguing about whether a disconnected number counts. You report it, the reason matches a listed category, and a replacement is issued. The conversation takes minutes rather than becoming a monthly dispute.

The policy also protects the relationship in the other direction. Because the qualifying reasons are specific, they exclude the outcomes that are genuinely your sales process rather than our delivery: a prospect who answered but did not book, a prospect who chose a competitor, a prospect whose budget was lower than your quote. Those are real business outcomes, and no lead vendor can absorb them.

The result is a boundary both sides can point to. We own delivery integrity. You own the sales conversation. The 72 hour window is where those two responsibilities meet, and it exists so problems surface while the record is still fresh enough to verify.

A lead qualifies for free replacement when it fails on delivery integrity rather than on sales outcome. The categories below are the ones we apply, and they are the same categories written into the Lead Policy and the Terms.

Invalid or unreachable contact information covers disconnected numbers, numbers that do not belong to the person named, mistyped digits, and email addresses that hard bounce. If your team cannot physically reach the person because the contact record is wrong, that is our problem and not yours.

Outside the agreed territory covers any prospect whose job location falls beyond the cities, counties, or radius defined during onboarding. Because the boundary is agreed in writing before launch, there is nothing subjective to argue about. A lead an hour outside your radius is not a lead you should be paying for, regardless of how good the inquiry looked.

Duplicates, wrong service category, and spam or fraudulent submissions complete the list. A duplicate is the same prospect for the same project delivered twice. Wrong category means the prospect asked for a service outside the category your campaign covers. Spam and fraud covers obviously fake submissions, bot fills, and malicious entries. A final catch-all exists for other clearly qualifying delivery issues so an unusual but legitimate problem is not excluded on a technicality.

A prospect who answers the phone and decides not to hire you is a valid lead. So is a prospect who takes your quote and goes with someone cheaper, a prospect who postpones the project, and a prospect whose budget turns out to be lower than your price. These are ordinary outcomes of selling, and they are the outcomes your close rate is supposed to measure.

Voicemail is also not by itself an invalid lead. Real people are at work, driving, or on another call when your number appears. A single unanswered attempt tells you nothing about the record's validity. Where the contact details are genuinely dead, the invalid contact category already covers it. Where the person simply has not picked up yet, the answer is a follow-up cadence, not a replacement request.

Timing complaints outside the window do not qualify either. The 72 hour limit is not arbitrary. After three days, contact attempts, phone carrier status, and the prospect's own recollection have all moved, which makes verification unreliable for both sides. Reporting quickly is what keeps the process fast and low friction.

Drawing this boundary clearly is not a way to avoid paying. It is the only way a replacement policy can stay meaningful. A policy that replaced every lead that did not close would simply be priced into the cost per lead, and you would pay for it anyway through a higher rate.

Reporting is deliberately simple. Send the lead reference from your ledger, the reason from the qualifying list, and a one line note about what happened. Email info@leadsearchpros.com or call 763-280-3155. You do not need a formal dispute form, a written argument, or approval from an account manager to start the process.

Include whatever evidence you naturally have. A screenshot of the disconnected number message, the bounce notification, the address that sits outside your radius, or the duplicate reference is usually enough. We are not looking for a legal case file. We are looking for enough detail to confirm the category and move on.

We review against the same written criteria every time. If the report matches a qualifying reason, a replacement lead is queued into your campaign at no additional charge. If it does not match, we tell you which category it fell outside of and why, so the reasoning is visible rather than hidden behind a decision you cannot inspect.

Either way, the outcome is recorded. Your lead ledger lists each lead with its timestamp, source, contact details, and qualified status, so reported leads and issued replacements are both auditable at the end of the month. Nothing about the accounting depends on memory or on trusting a verbal assurance.

Replacement keeps your campaign whole. You bought a quantity of genuine opportunities, and the purpose of the remedy is to deliver the opportunity you actually paid for. A replacement lead does that directly. A credit on an account does not; it just defers the problem into a balance you have to remember to spend.

Replacement also avoids the accounting confusion that credit systems create. Credit balances drift, expire, get applied inconsistently, and turn every invoice into an archaeology exercise. Under a replacement model the arithmetic stays simple: you prepaid for a number of qualified leads, and you receive that number of qualified leads.

Because lead packages are paid in full upfront, the remedy has to be a replacement rather than a refund. Fees are non-refundable and the sole remedy for a qualifying invalid lead is a replacement lead at no additional charge under the Lead Policy, except where a refund is required by applicable law. That language is in the Terms, not just in a sales conversation.

One consequence worth stating plainly: we removed the older credit-back language from this site because it described a remedy we no longer offer. If you find any page still promising credits, treat the Lead Policy and Terms as authoritative and tell us so we can fix the page.

A replacement policy is a backstop, not a strategy. The real work is upstream, in validation that happens before a lead is ever delivered or billed. Every inquiry is checked against the qualification criteria agreed during onboarding before it reaches your phone.

That check covers the mechanical basics first: is the phone number formatted and plausible, does the email pass validation, is the submission a duplicate of a record already delivered, does the geography fall inside your agreed territory, and does the requested service match your campaign category. Obvious spam patterns and bot signatures are filtered at this stage.

It then covers the criteria specific to your business. If you only take projects above a size threshold, only service particular property types, or cannot serve certain job types, those rules are encoded into the campaign rather than left for your team to discover after the fact. Filtering before delivery is cheaper for everyone than filtering after payment.

Validation is never perfect, which is exactly why the replacement policy exists in writing. A homeowner can mistype their own number. A prospect can misdescribe their project. When that happens, the 72 hour window catches it and the free replacement makes it right.

The replacement guarantee is one piece of a deliberately simple commercial structure. Pricing is agreed per lead before launch. The lead package is paid in full upfront. Onboarding and campaign build begin once payment clears. Every delivered lead is itemized against the amount you prepaid, and clearly invalid leads are replaced free inside the 72 hour window.

There is no retainer, no management fee, and no percentage of your job value. Agreements run month to month with thirty days notice to cancel. Billing disputes on charges have a separate thirty day window from the invoice date, which is longer than the replacement window because invoice arithmetic can be checked later while lead validity cannot.

Exclusivity interacts with the policy in a useful way. Because each lead is delivered to exactly one business, there is never ambiguity about who received a record or whether a competitor got a better version of it. The lead was yours, the outcome data is yours, and a replacement goes to you.

Taken together, these terms describe a vendor carrying the cost of its own delivery mistakes while the client carries the cost of their own sales process. That division is the entire point. It is also why the policy is published rather than negotiated per client.

The businesses that get the most from this policy treat the 72 hour window as an internal workflow rather than an occasional complaint. The pattern is simple: attempt contact fast, log the outcome, and flag delivery failures the same day they appear. Teams that batch this into a monthly review almost always miss the window on the leads that would have qualified.

Assign one person to own reporting. When everyone can report and nobody is responsible, the same disconnected number gets discussed three times and submitted zero times. A single owner checking flagged records each afternoon takes a few minutes and captures nearly everything.

Separate the two kinds of bad lead in your own notes: a delivery failure and a sales loss. This distinction is worth keeping even purely for your own analytics, because mixing them together hides the real close rate on reachable prospects and makes it impossible to tell whether a campaign needs tighter qualification or a better phone script.

Finally, send the patterns back to us, not just the individual reports. If several out-of-territory leads come from the same neighboring town, the boundary needs adjusting. If several wrong-category requests describe the same adjacent service, the campaign targeting needs tuning. Patterns are more valuable than replacements, because fixing the pattern removes the problem instead of compensating for it.

The replacement guarantee is a quality commitment on delivery, not a performance guarantee on revenue. It does not promise a close rate, a booked job, a return multiple, or a specific number of sales. No lead vendor can promise those things honestly, because the outcome depends on pricing, speed, capacity, seasonality, and the strength of your sales conversation.

It also does not cover placement or recommendations inside third-party platforms. No company can guarantee rankings in Google or inclusion in ChatGPT, Gemini, or Perplexity answers, and we say so plainly on our search optimization pages as well as here.

Illustrative figures published on this site, including pricing ranges, typical job values, and close-rate defaults in calculators, are benchmarks that vary by market and operator. They are labeled by source in our data methodology, and they are not part of the guarantee.

What is covered is narrow, specific, and written down: a clearly invalid lead, reported within 72 hours, replaced free of charge. That is a promise you can hold us to, which is the only kind worth publishing.